One of five in the Nation and one of thirty-five in the World

The whole is greater than the sum of its parts” author unknown

Monday, July 13, 2020

Dr. John Been of Prairie du Sac – 2016



Dr. John Been of Prairie du Sac – WVMA President 2016

  







John Been, DVM


Photo:  Courtesy of Dr. John Been




Personal Information
      My family and I reside in the country outside of Prairie du Sac, Wisconsin. My wife of 38 years, Ranjana, is a medical technologist at UW Hospital and Clinic and we have three grown sons, Mark, Clint, and Travis who have all gone on to careers in medicine as a physician, dentist, and optometrist. I attended the University of Wisconsin School of Veterinary Medicine and graduated in 1988 with my DVM degree. I practiced as a food animal veterinarian, dairy predominant, at the River Valley Veterinary Clinic in Plain, Wis. for 24 years. Currently, I am doing relief large animal service for area veterinary medical clinics. We are active members of our local Methodist Church and my hobbies include woodworking, outdoor sports, gardening, cooking, wine making and gospel singing.

Involvement in the WVMA
      As immediate past president, I am currently serving the WVMA on the executive committee and chair the personnel committee. I also am the ex-officio member of the Food Armor® Committee. Besides the previous two years as president and president-elect, I served as the district 6 executive board representative for 5 ½ years from 2007 until 2012. I was the interim Treasurer of the WVMA after the untimely passing of Dr. Tom Howard in 2015. I also have served on the Budget and Auditing, Public Health and Food Safety, Member and Membership Services, Grievance, and Academic Admissions Committees. I have been a continuous member of the WVMA for 28 years and serve on the Board of Visitors for the UW School of Veterinary Medicine. I really treasure my service to the WVMA. Being involved has given me a unique and broad understanding about the value and importance of organized veterinary medicine to its membership. I very much value the relationships with colleagues that have formed through my involvement.

Involvement on the Executive Board
      I have served for 5 ½ years on the executive board from 2007 to 2012 as the representative from district 6. I was elected vice chair of the executive board in my last year. I also served as ex-officio member of the Grievance committee and the Budget and Auditing committee during my executive board years. During those years, I worked with Drs. Tom Gilligan, Ray Pawlisch, Steve Erickson, Phil Johnson, and Doug Kratt during their presidencies. Additionally, I stepped in as the interim WVMA Treasurer in 2015 after the death of Dr Tom Howard.

Annual Meeting/Convention
       The WVMA convention and annual meeting this year was held on October 14th and was once again at the Alliance Energy Center in Madison. The professional education committee scheduled another outstanding set of presenters with valuable practical CE available for our membership. The WVTA (Technicians) and WVPMA (Practice Managers) also held their annual conventions at the venue as well. 
      Our exhibit hall was in full swing with our vendors on hand with reception events taking place on Thursday and Friday nights. Mr. Scott Zimmer was our Saturday keynote speaker and presented a message on generational communications.
     Our annual business meeting took place on Friday afternoon. We were proud to honor six members with 50 year awards this year. They were Drs. Thomas Beckett, John Fritsche, Marvin Rohm, Lawrence Sirinek, Larry Smith, and Robert Swingen. Other awards included: Gold sponsor – DeWitt, Ross, & Stevens s.c., Meritorious Service – Dr. Jim Ziegler, Friend of Veterinary Medicine – UW School of Veterinary Medicine, Presidential – Dr. David Jeans, and Veterinarian of the Year – Dr. Sheila McGuirk. One change to the by-laws was voted on and passed by the attending membership. Life Member status is now attained by a member who has reached the age of 70 years (it was 65) and having been an active member of the WVMA for at least 35 continuous years (was 30). 
     A summation of the year's highlights, WVMA and WVMF financial reports, and 2015 minutes were presented and approved. Dr. Robert Leder was elected by unanimous consent as our new president-elect. The presidency was transferred to Dr. Scott Spaulding prior to adjourning.

Challenges/difficulties faced throughout Presidency
     The WVMA worked closely with our legal/legislative lobbyist team to influence positive outcomes regarding the complete move of the Veterinary Examining Board (VEB) from DSPS to DATCP, retaining the Wisconsin Veterinary Diagnostic Lab within the UW system, and keeping tenure as the standard for the clinical teaching staff at the VMTH. All these items were in jeopardy with budget cuts at the state legislature level in the current biennial budget.

Pursuant to the goals of this the second year of our current five-year strategic plan, the executive board has move forward with several new initiatives. These would include:

- The formation of the Wisconsin Veterinary Medical Foundation (WVMF) which will represent the philanthropic arm of our organization. We are in the process of populating the board of directors for the foundation which will direct its action.

- Separating the Food Armor® HACCP program from the WVMA into the Food Armor® Foundation, a 501(c)(3) charitable foundation. Food Armor® has drawn nationwide interest and will function as a stand-alone program with its own board of directors lending great advantage for its sustainability and outreach. Dr. Katie Mrdutt is currently managing the program as a full-time employee of the WVMA.

- Establishing the Business Management Task Force to address issues that pertain to the business side of private practice. In March 2017, this group scheduled a practice profitability conference in Madison to address finance and economic strategies for our membership.

- We also have initiated the OSHA Task Force which will create awareness of potential hazards to increase safety in the veterinary workplace. The WVMA is in the process of forming a formal alliance with OSHA (the first VMA in the nation to do this) to educate our membership on safety concerns and on compliance.

- Online CE is now available on the WVMA website to members.

- The WVMA continues to maintain close ties with the UW School of Veterinary Medicine through our sponsorship of the Blue Coat Ceremony, Vets to Vet School luncheons, clinic tours, and sending students to Washington D. C. for the AVMA Fly-In experience.

- We also once again sponsored a young veterinarian to the emerging leader opportunity at the AVMA winter convention in Chicago. Dr. Scott Earnest was this year's emerging leader attendee.

- Our leadership team also attended both AVMA conventions (Chicago and San Antonio, as well as the Heartland Conference in Kansas City

Final Thoughts 
    I have thoroughly enjoyed my experience as President of the WVMA. It was such an honor to have been chosen to serve and lead in the 101st year of this professional organization. I especially have enjoyed being able to network with so many dedicated and capable professionals in and around veterinary medicine. The WVMA gives such value to our membership in its constant attention to current topical professional and legislative issues as they arise. I am so proud of the leadership that our VMA has taken on nationally and I witnessed first-hand how well respected we are among our peers at national meetings. Our WVMA staff is lean and efficient. I extend my appreciation to our entire staff team that helped to make my term as WVMA President proceed smoothly and effectively. That team included:

Kim Brown Pokorny - Executive Director
Torrie Kennedy - Office Manager
Bailey Quam - Communications and Project Specialist
Jeremy Panizza - Development and Marketing Manager
Dr. Katie Mrdutt - Food Armor Outreach Specialist
Heather Klinkhammer - Advertising Assistant

      I learned a great deal about the "larger picture" of our profession as compared to the perspective from routine private practice life. I truly appreciate the collaboration among peers that comes together to advance the goals of the WVMA – the most unique and effective voice for veterinary medicine in Wisconsin. I am humbled to have continued the great work of those who have served before me and I wish the best of all things to those who follow as the WVMA continues on into its next century of service to the profession. As I said in all of my monthly newsletter messages: Isn't is great being a Veterinarian?.........Yes, it is!





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